Friday, June 23, 2006

When in Zululand...

learn Zulu...

at least that's what Reebok learnt from a recent advertising campaign...

advertising campaigns love to get as gimmicky as possible..and a touch of exotica always helps..doesen't it?

so Reebok decides to shoot one of its ads amongst some tribe in South Africa...they decide to make one the tribe members wear the shoes and run...at the end of the ad film...the man picks up the shoes and mumbles something in his language...the company decides to retain that part...

the company airs it in the Cannes Film Festival..mecca of advertising and all..only to find out from one of the audience that the tribal dude had said, " These shoes hurt!!"

p.s. was related to me by a friend who watched the Cannes festival video when in advertising school.

4 Comments:

At 9:15 AM, Blogger V. Krishna Ananth said...

are the corporates so stupid??? chotu.. check if it was real!!!

 
At 9:24 PM, Blogger Vibha said...

it was....my friend who was in advertising school saw the video of the Cannes film fest. even i doubted it...but apparently it is true.

 
At 9:56 PM, Blogger Mirchii said...

hahaha!

aside from that, my folks are mad at me. for STILL being unpacked. am just very last-minute types, what to do!

:(

 
At 10:10 PM, Blogger Vibha said...

arrey..phir tho apni jamegi...c'z i am last minute packer too...you shouldhave seenhow i vacated my room this time...whne i go back...am going to faced by a natural disaster called unpacking!! hehehehe

 

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